September 16, 2025

A merchant’s guide to navigating stablecoins in today’s economy

How merchants can understand the implications of stablecoin utility, new regulations, and customer expectations for the future of payments.

Stablecoins have quickly become one of the most important developments in digital finance. Yet for many merchants, the concept still feels distant or even abstract. What exactly is a “stablecoin”? Why are regulators and payment networks paying so much attention? And most importantly, what does it mean for your business?

As a leader in digital payments, Flexa helps merchants integrate stablecoins into existing payments software and hardware stacks. This technology is no longer experimental. It is being written into global regulations, integrated into mainstream platforms, and requested by consumers who want more choice. And for merchants, this is the moment to get informed.

Stablecoins, explained simply

At their core, “stablecoins” are simply digital assets designed to hold a steady value. Unlike cryptocurrencies such as Bitcoin, stablecoins are pegged to government-issued currencies, such as the US dollar or the euro. Leading issuers back their tokens with cash and short-term Treasuries, publish reports on reserves, and undergo audits. The result is a digital form of money that can move instantly through blockchain networks and across borders with the stability of traditional currency.

Flexa natively supports regulated stablecoins throughout its platform to help make these benefits more accessible to merchants. Businesses can start accepting stablecoins like USDC, EURC, Gemini dollar and more—just as easily as they would any other form of digital payment—without having to worry about the technical or regulatory complexity under the surface. 

Flexa has been helping businesses accept digital assets since 2018, offering enterprise brands the most robust and compliant path to acceptance. As a licensed money transmitter headquartered in New York City, Flexa supports access to all major stablecoins across every blockchain network—including popular chains like Ethereum, Solana, Base, Polygon, and more.

Why merchants should care now

The value proposition is straightforward. Stablecoin payments settle in seconds, every day of the year, without waiting for bank schedules. They often cost less to process than traditional card transactions, especially in cross-border scenarios where foreign exchange fees and multiple intermediaries add up quickly. By offering stablecoin payments to their customers, merchants provide a new option for digital-native customers who already hold these assets in their digital wallets.

With more than 30 million people using stablecoins each month (a 53% year-over-year increase), the momentum is clear. Stablecoins are rapidly becoming the preferred way to pay among younger, tech-savvy demographics, giving merchants an opportunity to connect with a growing base of digital-native customers.

Stablecoins are already transforming how payments are made in the US and abroad. They add more choices at checkout—alongside cards, wallets, and BNPL—while providing merchants with lower costs, faster settlement, and access to a broader customer base who is seeking modern, flexible options.

From uncertainty to clarity

Over the past two years, regulation has shifted from uncertainty to clarity. In 2024, the European Union’s Markets in Crypto-Assets regulation (MiCA) went live, introducing strict licensing and redemption standards. In 2025, the United States passed the GENIUS Act, requiring stablecoin issuers to hold 100 percent reserves and publish monthly disclosures. The United Kingdom, Hong Kong, and other markets are moving forward with similar frameworks. (You can read more about progress toward stablecoin regulation in another of our recent blog posts.)

These developments remove ambiguity, providing merchants with assurance that stablecoins are regulated instruments designed for payments, not speculation. At the same time, leading payment schemes and providers like Visa, Mastercard, Stripe, and Shopify are also launching stablecoin technologies and capabilities, underscoring that the demand is no longer theoretical.

Meeting customer expectations

Modern consumers are accustomed to speed, transparency, and a wide range of choices. They can stream a movie instantly or split a purchase across multiple wallets and payment services. It’s only natural that they also expect flexibility at checkout. For international customers, paying with a stablecoin can feel more reliable than using a card, which might be subject to conversion fees or delays.

By supporting stablecoin payments, merchants demonstrate that they are meeting customer expectations and are prepared for the future of digital commerce.

Flexa’s role in the shift

Flexa has been committed to making payments faster, more secure, and accessible from the start, and stablecoins play an important role alongside other digital assets in this vision. Using Flexa, merchants can accept regulated stablecoins for payment in the same way they would a card or mobile wallet. Transactions are authorized on the blockchain, settled instantly, and guaranteed by the robustness of Flexa’s infrastructure—eliminating common pain points like fraud risk, chargebacks, and slow settlement times.

Flexa’s checkout flow is meticulously optimized for conversion across hundreds of popular wallet apps, ensuring a best-in-class experience both in-store and online. Every payment is fully guaranteed against fraud, eliminating chargebacks and unexpected reversals. And settlement is simple: transactions are authorized in a second or less, with merchants receiving US dollars on any desired schedule, requiring no special custody or conversion.

For merchants, this means that supporting stablecoins doesn’t require building new integrations or managing blockchain infrastructure. Flexa abstracts away the technical complexity and regulatory overhead, so businesses can simply enable stablecoin acceptance at checkout. Whether a customer pays with a dollar-backed stablecoin, a euro-pegged token, or another supported digital asset, the merchant receives the funds in their preferred asset, quickly and securely. Flexa additionally gives merchants the option to hold stablecoins on their books if they want to experiment with their treasury or settlement strategies.

In practice, working with Flexa enables merchants to expand their payment options without incurring additional operational risk. Customers get the flexibility they want, while merchants gain lower processing costs, faster settlement, and a seamless way to participate in the next era of digital payments.

Looking ahead—from innovation to everyday use

Stablecoins are being built directly into the foundations of the global economy. Regulators are providing clarity, payment networks are building support, and customers are asking for more ways to pay. For merchants, this is not just a new technology trend. It presents a practical opportunity to lower costs, reach a wider audience, and modernize the checkout experience.

Flexa is here to help merchants navigate this change. Stablecoins represent one of the most practical applications of digital assets for commerce. When paired with modern payments infrastructure, they offer a way to make businesses more efficient and more inclusive.

Curious where you can use Flexa or want to explore how it works? Visit flexa.co to learn more.